Client: Osservatorio Nazionale Miele / Project type: EXHIBITION DESIGN for MILANO EXPO 2015

Identity and visuals developed for the Italian Beekeeping Day “Bee and Honey day” organised by the National Honey Observatory with the Ministry of Agricultural Policies in the welcoming Slow Food Pavilion (right in the space dedicated to biodiversity) at EXPO 2015 in Milan.

The international event aims to promote the uniqueness of Italian honeys and the honey supply chain in Italy making effective communication on the product, support biodiversity and carry out food education with ApisLand, the role-playing game designed and created to learn about bees, honey and beekeeping, as an innovative tool for an ongoing campaign of education.

The project includes logos for the event, invitation cards, promotional leaflets, panels for the exhibition held in the pavilion, honey catalogue.

Graphics and concept: ©Stefania Trofino and ©Cristina Lovadina