
/ BOOK DESIGN /
Client: PERSONAL PROJECT
BRANDS WITHOUT A SHELF | A CRITICAL ANALYSIS OF BRAND EVOLUTION BEYOND THE PHISICAL PRODUCT
/ book design /
The Dissertation is designed and assembled as a concertina book: that is to say a series of pages connected by the folds. These folds allow the book to be opened like a traditional book or expanded into a continuous, long surface. Furthermore the binding allows for a continue flow of content; the book is in fact divided in two parts: once finished reading the first part, by turning the book the reader gets to the second.
While the text is laid out respecting the boundaries of each individual page, the images are often positioned on the folds creating a sense of flow and following the whole concept of continuous reading of the book itself.
Concept and design: Stefania Trofino
_ 2002